With U.S broadband penetration approaching 80% and location-aware technology becoming almost passé, the 90’s vision of the Internet is now a reality. From travel, to socializing, and dealing with our finances, we manage increasingly significant portions of our lives online. At Life360, we think this trend of brick and mortar-to-web migration is going to happen in the safety and security space, and our goal is to become the first place you go to solve your life’s anxieties.
From tracking your kids, to getting identity theft protection, or recovering lost stuff, Life360 builds and hosts different applications that solve the things families worry about. Sign up for the site, and pick and choose from our different services—each of which solves a specific need. We share your family data between apps, so you can setup a new service in a few seconds. Additionally, although some of the products are provided by other companies, you never need to leave life360.com or worry about managing multiple accounts.
You can also access Life360 w
ith your mobile phone using our Android software—no new hardware required.
You might be wondering what Life360 has to do with Facebook—after all, at first glance, family safety has very little to do with
social networking. Well the short answer is quite a lot! Imagine being able to import your family into Life360 with just a single Facebook Connect click, or using your existing Facebook friends to build an emergency contact network of buddies who can help out when you’re in a bind.
Fa
cebook Connect gives us many ways to cost effectively acquire users, enhance and simplify our user experience, and differentiate ourselves from the existing brick-and-mortar players in the space. We’re currently in private beta and will be launching to the public next month. If you want to check us out now, send me a note asking for a beta invite. I’ll also send the first ten people who email me in reference to this post five free lost item recovery tags so you can get back your lost stuff.
If you want to follow our progress, take a peak at our Facebook, Twitter, and blog pages. And if you want to see our high-level business pitch, here is Life360 in a nutshell:
Comments:
