Rob Fan from Sharethrough talked about how to rapidly prototype a product and kickstart a startup using the lean startup methodology.
Fan introduces the lean startup methodology as the model to run a startup. Eric Ries also discussed this methodology that focuses on customer development, continuous deployment, minimum viable product, and actionable metrics.
A key takeaway is that product development and customer development should happen in tandem. As you develop a product, release build cycles on set regular intervals and concurrently implement a feedback loop to receive customer feedback. Customer development should work as a driver for product development and also to organize and formalize inputs. Fan echoes what previous presenters like Dave McClure have stressed; It is a waste of time to build product and add features without understanding your customers. Fan also makes the point that failure is okay within this model, because you fail fast, learn fast, and move on.
Super interesting talk that lays down the basics about the lean startup methodology and how to rapidly prototype.
http://fbfund.com/media/Wk4_RapidPrototyping.mp3[/podcast]
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