If you’re like me, you can end up killing a lot of time on the web. This holds especially true when I visit Facebook, and it’s often that “killing time” means playing some sort of casual game. Fortunately for our business, I’m not alone.
The Social Gaming Revolution
Across the globe, hundreds of millions of people play casual games every month, and this gameplay is increasingly taking place on Facebook and other social networks. In fact, the gaming vertical has established itself as by far the most successful vertical on the Facebook platform to date. Companies like Zynga and Playfish have been rumored to be making tens or hundreds of millions of dollars annually by creating games that have two qualities: 1) they acquire users through “viral” growth because players are incentivized to invite their friends to play, and 2) they make money by selling virtual goods in the game.
The Problem
Unfortunately, there’s a whole genre of games that has been left out of this social gaming revolution: widely distributed casual Flash games. One can find these games on portals across the web like Kongregate or Armor Games. Casual Flash games have a large audience, but developers of these games typically don’t make much money. They are not well funded. They often create these games as a hobby, and they almost never have the technical expertise and desire to create from scratch the social and monetization features of successful social gaming companies.
The Gameyola Solution
Gameyola solves the monetization problems of Flash game developers by bringing to them the same magic that powers companies like Zynga and Playfish: viral distribution and monetization via virtual goods. Similar to other portals, Gameyola is a place where developers can host their games and players can come to play them. However, we are different for two reasons. First, we help developers acquire more players because our site is social—players are naturally encouraged to invite friends to play with them. Second, we help developers sell items in their games such as power-ups and extra life. We provide the social glue around Flash games to help them succeed.
Let’s Play!
Looking to kill some valuable time? Check out our Facebook app. If you get hooked, you can become a fan on our app page. And always feel free to shoot us feedback at info@gameyola.com.
Comments:
